Bridgestone returns to Geneva Motor Show 2018

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Bridgestone, the world’s largest rubber tire manufacturer, returns to the 88th Geneva Motor Show in Switzerland from March 8-18 with an impressive showcase of innovative mobility solutions as well as the latest automotive products.

New «tourist» tires Turanza T005 from Bridgestone

Bridgestone is proud to present its latest touring tyre: the Turanza T005, now available on the European market. Designed and built in Europe, the Bridgestone Turanza T005 delivers exceptional power and fuel economy combined with high mileage, giving drivers total control in challenging everyday situations, especially on rainy days.

Turanza T005 was created by car users. Bridgestone interviews thousands of drivers across Europe to find out what to look for in touring tyres, as well as what everyday challenges they face behind the wheel. By analyzing and understanding their needs and expectations, Bridgestone has successfully developed a tire that gives riders total control, especially when wet.

Solar car with Bridgestone Ecopia tires with ologic technology

Also, to attract the attention of visitors, the Bridgestone booth will feature the “thyssenkrupp blue.cruiser”, an innovative solar vehicle developed by students from the University of Applied Sciences in Bochum (Germany) who won second place in the Bridgestone World Solar Challenge, which took place last October .

The solar-powered vehicle is equipped with Ecopia tires, developed with Bridgestone’s revolutionary «ologic» technology, designed to deliver high fuel economy without sacrificing traction safety. Larger tire diameters reduce rolling resistance, while narrower tread widths reduce air resistance, resulting in lower fuel consumption and associated carbon emissions.

In the World Solar Challenge, the teams drove 3,000 km in Australia in cars built by themselves and powered entirely by solar energy. In 2017, Bridgestone provided technical advice and provided Ecopia tires to 4 teams in Europe and 17 other teams worldwide.

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Bicycle tires Air Free Concept

You should see the latest Air Free Concept (AFC) tires at the Bridgestone booth. This revolutionary pneumatic design combines thermoplastic resin carrier spokes with a rubber tread to eliminate the need to maintain tire pressure and eliminate the risk of a puncture. All packaging is recyclable, leading to a more sustainable use of resources.

High-tech Bridgestone tires

The flagship products of Bridgestone’s premium tire line will also be showcased:

DriveGuard offers drivers the safety and convenience of continuous mobility, allowing them to stay in control and continue to drive safely for 80 km at speeds up to 80 km/h after virtually any tire failure. This revolutionary tire can be fitted to virtually any vehicle equipped with a TPMS system.

The Dueler A/T 001 is an all-terrain tire suitable for 4×4 vehicles. Designed for off-road driving, yet with excellent handling and excellent road control.

The Potenza S007 is designed to provide superior grip and cornering response for powerful sports cars, complete stability and control even at speeds above 300 km/h.

The Blizzak LM001 EVO is Bridgestone’s latest technology for exceptional control in all winter conditions.

The Ecopia EP500 with ologic technology, originally fitted to the BMW i3, delivers exceptional fuel efficiency without sacrificing traction safety. Larger tire diameters reduce rolling resistance, while narrower tread widths reduce air resistance, resulting in lower fuel consumption and snow-related carbon emissions.

Also on display at Bridgestone will be the all-new Lexus LC500h luxury hybrid coupe, fitted with 20-inch Turanza T005 Run-Flat tires for increased safety and comfort.

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Highly competitive Firestone line

In less than four years, Firestone has released six competitive new tire models. Through continuous investment, Firestone respects the legacy of its modern, complete and reliable range of tires offering high performance and excellent value for money. The range is designed to be suitable for all types of European drivers and vehicles.

Three of these flagship products will be presented in Geneva:

The Roadhawk offers the best wet grip, is awarded the highest European Union A-Class seal, and is engineered for lifelong durability. It also delivers industry-leading dry braking performance.

Multiseason is designed to work at any time of the year and in any conditions, so the weather will never surprise drivers! This provides additional convenience and savings on a set of tires for the whole year.

Winterhawk gives drivers the balance, responsiveness and predictable performance they need to drive on winter roads.

At the Firestone booth, visitors will be able to experience Firestone Live. Firestone is once again set to bring music lovers and artists together with stops at several popular European festivals and is also supporting emerging talent with year-round initiatives including a series of talent competitions.

At the booth, everyone has the chance to try their luck at their favorite spin the wheel game and win fun extras from Firestone.

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